Where To Stay

The Mayfair Townhouse

Set along historic Half Moon Street, The Mayfair Townhouse brings together fifteen Georgian townhouses, some of them Grade II-listed, infused with layers of literary and artistic character. Originally built in the 1700s by a Huguenot family to house the city’s emerging merchant class, this address has long been connected to London’s creative figures, including Oscar Wilde. Reimagined as a boutique hotel in 2021 by Iconic Luxury Hotels, it blends the charm of a private residence with playfully eccentric design and intuitively tailored service in the heart of Mayfair.

Mayfair

172 Units

Opened in 2021

45 minutes via car from LHR

Closest Underground Station: Green Park

1 Restaurant & Bar

No high-tea offerings

Fully equipped fitness suite

No Spa

HAMA Europe Asset Management Achievement Award, honoring its transformation from a historic property into a vibrant, profitable hotel while preserving its architectural legacy.

Pascale's Insights

Why

Set within a cluster of Georgian townhouses, it feels characterful, immersive, and distinctly Mayfair.
From the team behind Cliveden House and Chewton Glen, it brings a playful, design-led energy to a refined residential setting.
Its discreet location just off Green Park offers privacy while staying close to Piccadilly and London’s cultural landmarks.

Now You Know

The property’s roots trace back to the Huguenot Renard family, with subtle nods to that history woven throughout the design.
Interiors take inspiration from the Dandy era, blending bold patterns, whimsical artwork, and rich textures.
The Dandy Bar is the social heart of the hotel, balanced by quieter corners and intimate nooks throughout.

Our Two Cents

A Garden Courtyard Room is worth booking for rare private outdoor space in Mayfair.
The Dandy Bar is ideal for a pre-dinner cocktail or a more spirited evening.
Best for clients who appreciate personality, style, and a less traditional take on Mayfair luxury.